The Bulldog: The Original Tailored Swim Shorts
Launched in 2007, our founder, Adam Brown, recognised a gap in the market for stylish men’s swimwear that could transition seamlessly from the beach to the bar. Frustrated by the baggy, casual styles that dominated the market, Adam envisioned swimwear that mirrored the sophisticated structure and style of tailored trousers. This vision was actualised in our first and most iconic product, the Bulldog tailored swim shorts.
The Bulldog was our initial design and quickly became the foundation of our brand. It broke the mold using over 60 elements with a pattern based on traditional men’s suit trousers, featuring adjustable side fasteners, a curved waistband, a zip fly, and a mid-length style. These elements provided a refined, sartorial elegance that transformed men’s swimwear.
We launched with just one style of swim shorts in 4 different lengths and 5 color options. What started with the iconic Bulldog style, we have grown into a global resort wear brand while continuously refining and evolving our designs over the last 17 years.